Our Team

The Team Behind the Rankings

Local SEO requires ground-level execution. You need data, testing, and a deep understanding of proximity signals to move the needle for a local business. We built this team to reverse-engineer what actually drives calls for Portland companies.

You can’t guess your way into the map pack.

We track the updates. We test the categories. We publish the results. Our contributors work directly in the trenches of local search marketing. We know exactly what happens when a Google Business Profile gets suspended. We know the exact friction of cleaning up bad citation data across the web.

Ezra Sandzer-Bell, Lead Strategist

Ezra Sandzer-Bell is a seasoned digital marketing professional based in Los Angeles, California. He directs our core search strategy. He spent years dissecting local search algorithms across highly competitive West Coast markets. He now applies those exact frameworks to Portland’s unique digital environment.

Ezra ignores vague ranking promises. He focuses entirely on specific mechanisms. He builds citation consistency across major data aggregators. He optimizes GBP Q&A sections to capture featured snippets. He maps review velocity targets for HVAC contractors, plumbers, and legal practices.

You can view his professional background and connect with him on LinkedIn.

Our Niche Specialists

Elias Varga, Local Search Researcher
Elias monitors the daily fluctuations in Google’s local algorithm. He tests primary and secondary category combinations on Google Business Profiles to see what triggers map pack inclusion for specific Portland neighborhood searches. If a service page structure stops working, Elias spots the drop first.

Naomi Tadesse, Citation & NAP Auditor
Naomi handles the heavy friction of broken data. She cleans up mismatched names, addresses, and phone numbers across 50+ tier-one directories. She tracks down the legacy Yelp profiles and rogue YellowPages listings that confuse Google and suppress local rankings.

Our Editorial and Testing Standards

We don’t publish theory.

Every local SEO tactic you read on this site goes through a strict verification process. We see too many business owners burn their budgets on outdated advice. We hold our content to a higher operational standard.

• Live Testing: We apply strategies to active local business profiles before writing about them. We track rank positions from specific Portland zip codes using grid tracking tools.
• Data Verification: We look at 90-day ranking trends. A temporary spike in visibility means nothing if the profile drops a week later.
• No Algorithm Guesswork: We stay within defensible territory. If Google documentation contradicts a popular SEO myth, we call out the myth. We focus on known ranking factors like review velocity and proximity.

Connect With Our Team

We talk to Portland business owners every week. Sometimes you just need a second set of eyes on a stubborn ranking problem. If you have a specific question about a sudden drop in Maps visibility or a suspended GBP listing, reach out.

Send your specific profile issues to our contact desk. We review inquiries every Tuesday and Thursday. Expect a real response from a team member within 48 hours during the business week.